Handset Detection Case Study


The Problem


Small Business Web member Handset Detection was a highly useful mobile device detection utility for web developers, but has little name recognition in other sectors. 

The Solution


Their founder hired Jennifer to help with corporate communications, and I proposed a content marketing campaign. Using Handset Detection’s aggregate data, I created an infographic showing the top Android models, screen sizes and types (mobile or tablet). The IG was distributed on several Android Blogs and G+ communities, and better yet, it led to a new revenue stream for the company, and they now also provide aggregate data about mobile usage to market researchers. 

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